This 1987 Budweiser Christmas Commercial Will Evoke Nostalgia and Leave You Grinning

Christmas commercials have a special kind of magic. They signal the start of the holiday season, stir up treasured memories, and fill us with warmth and nostalgia. Among these, the Budweiser Christmas commercials, especially the iconic 1987 ad featuring the majestic Clydesdales, have endured as some of the most memorable holiday ads. With their timeless appeal and heartfelt storytelling, they’ve become synonymous with the spirit of Christmas.

Why Christmas Commercials Go Beyond Simple Advertising

For many, the holiday season doesn’t truly kick off until that first Christmas commercial airs. These ads do more than just promote products—they resonate on an emotional level. They remind us of traditions, family, and the true essence of the holidays, offering not just a message, but a sense of belonging.

In the U.K., brands like John Lewis and Sainsbury’s have made their holiday ads an anticipated annual event, while in the U.S., Budweiser’s Clydesdale commercials have become a cherished tradition, spreading cheer and reinforcing the values of togetherness and love.

The Budweiser Clydesdales: Icons of Strength and Tradition

The heart of Budweiser’s Christmas ads is the mighty Clydesdales—draft horses known for their impressive strength, elegance, and distinctive appearance. With their towering stature, graceful feathered hooves, and majestic presence, these horses have become cultural symbols in their own right.

For years, the Clydesdales have played a central role in Budweiser’s branding, but during the holidays, they take on a special significance. They transform into symbols of goodwill, tradition, and festive cheer. Watching them pull the iconic red stagecoach through wintery landscapes feels like stepping into a living Christmas postcard.