Ryan Reynolds is said to be doing all he can to keep Blake Lively from “Fall from grace”

Blake Lively is no stranger to the highs and lows of life in the spotlight. Known for her playful social media banter with husband Ryan Reynolds and fun moments with best friend Taylor Swift, the *Gossip Girl* star is now facing some serious PR challenges as she promotes her new film *It Ends With Us*. The movie, which tackles the sensitive issue of domestic abuse, was expected to be a significant milestone in her career. However, things seem to be taking a bit of a chaotic turn.

Blake Lively’s promotional efforts for *It Ends With Us* have been overshadowed by a series of missteps and resurfaced interviews that have drawn criticism. From downplaying serious questions about domestic violence to making an ill-received joke to a reporter with fertility struggles, Lively has faced backlash over her recent public appearances. Further complicating matters, tensions with co-star Justin Baldoni have reportedly caused creative disagreements on set, contributing to an overall strained working environment, according to insiders.

Reports have emerged that Ryan Reynolds reportedly rewrote a significant scene in *It Ends With Us*, a revelation that surfaced during a red carpet interview and took the film’s crew by surprise. What was meant to support Blake Lively inadvertently brought more attention to the challenges surrounding her promotional efforts. Reynolds’ involvement has sparked debate, with some questioning whether his rewrite during the ongoing writer’s strike could potentially label him a scab. This development has added to the increasing scrutiny Lively is facing.

This isn’t the first time the couple has faced public backlash. In 2020, Ryan Reynolds expressed deep regret for their decision to get married at a plantation, calling it “something we’ll always be deeply and unreservedly sorry for.” He admitted that what they initially saw as a Pinterest-perfect venue was later revealed to be a place built on devastating history. While many fans accepted the apology, others viewed it as one of several red flags, suggesting the couple may do whatever it takes to achieve success in Hollywood.

Amid the PR storm, Ryan Reynolds is reportedly stepping up to help Blake Lively navigate these turbulent times. Known for his savvy business ventures—like reviving Wrexham AFC, holding a stake in Mint Mobile, and starring in *Deadpool versus Wolverine*—Reynolds has a talent for turning challenges into opportunities. A source close to the couple told *Life & Style*, “Ryan is deeply invested in helping Blake through this situation.” His expertise in branding may be exactly what she needs to reframe her image during this critical time.

Ryan Reynolds’ branding expertise is seen as a potential lifeline for Blake Lively as she works to restore her public image. According to a source, “With his keen eye for branding and his ability to turn any situation into a winning moment, Ryan is closely collaborating with Blake’s team to address these troubling allegations.” Lively is aware of the urgency, with some already drawing comparisons to Ellen DeGeneres’ fall from grace, which stemmed from workplace toxicity scandals in 2022 that led to her taking a break from her talk show.

“Blake knows she needs to act quickly,” the insider revealed. The stakes are incredibly high, and having Ryan Reynolds in her corner might be crucial for Blake Lively’s future. “Ryan may be her best and last chance at salvaging her reputation!”