Erika Kirk & Turning Point USA Announce “The All-American Halftime Show” — A Patriotic Rival to Super Bowl 60

The entertainment world is buzzing after Turning Point USA, led by Erika Kirk, announced its newest venture — “The All-American Halftime Show” — a bold alternative to the NFL’s Super Bowl 60 Halftime Show headlined by Bad Bunny.

 Two Halftime Shows, One Culture Clash

The NFL’s decision to feature Puerto Rican megastar Bad Bunny sparked both excitement and backlash. His announcement caused a 26% surge in global streaming numbers, but while millions of fans celebrated, others questioned the direction of the league’s entertainment choices.

In response, Turning Point USA, co-founded by the late Charlie Kirk and now led by his widow Erika Kirk, unveiled plans for a rival halftime broadcast — one that celebrates “faith, family, and freedom.”

According to the organization’s press release, the All-American Halftime Show aims to provide “music that reflects traditional American values” — positioning itself as a patriotic counterpoint to what they describe as a halftime show “increasingly disconnected from the American spirit.”

Fans Get a Say

TPUSA has already launched an online poll asking Americans which kind of artists they’d like to see perform. The categories include Classic Country, Contemporary Christian, Patriotic Rock, and even one tongue-in-cheek option labeled “Anything in English.”

The event will stream live online and on select platforms, with more details — including the location and performer lineup — to be revealed in the coming weeks.

“We’re not here to divide,” Erika Kirk said in a statement. “We’re here to offer a different kind of celebration — one that reminds Americans who we are, where we’ve come from, and what still unites us.”

 Reaction Across the Country

Reaction has been passionate and divided. Supporters of Bad Bunny see the NFL’s choice as a step toward inclusivity, highlighting his international fan base and crossover appeal. Meanwhile, conservative audiences have praised Turning Point USA’s move as a return to core American traditions.

Cultural analysts note that this could mark a first in U.S. television history — two competing halftime shows airing simultaneously, each representing a vastly different vision of modern America.

 The Real Showdown

As Super Bowl Sunday approaches, fans won’t just be choosing between two football teams — they’ll be choosing between two versions of American entertainment: one global, one traditional.

Whichever side viewers pick, one thing is clear — this year’s halftime isn’t just a show.
It’s a statement.