How Sasser House Turned Emily Ann Roberts Into One of Country Music’s Fastest-Rising Stars

Emily Ann Roberts isn’t just winning over country music fans with her voice anymore.

She’s doing it with crochet hooks, garden beds, mason jars, and life on the farm.

While most rising artists spend every free moment promoting their music, Emily has been inviting fans into a completely different part of her life—and it may be the smartest career move she’s ever made.

The Idea That Changed Everything

Together with her husband, Chris Sasser, Emily created Sasser House, a social media platform dedicated to sharing the simple joys of everyday country living.

From gardening and canning to decorating, cooking, and crochet projects, fans quickly fell in love with the authentic lifestyle Emily proudly embraces.

What began as a fun side project has grown into something much bigger than either of them ever imagined.

More Than a Lifestyle Brand

According to Emily, Sasser House has completely changed the trajectory of her career.

She recently shared that countless people first discovered her while watching videos of her harvesting green beans, preserving vegetables, or working on handmade crochet projects.

Those casual viewers soon became loyal country music fans.

Many of them are now buying concert tickets, streaming her music, and following every step of her journey.

It’s proof that authenticity still matters.

The “Yeehaw Meemaw” Fans Love

Emily proudly calls herself the “Yeehaw Meemaw,” a nickname that perfectly captures who she is.

She isn’t trying to create a character.

She’s simply sharing the life she genuinely loves.

In an era where so much online content feels manufactured, Emily’s down-to-earth personality has become one of her biggest strengths.

Music Still Comes First

While Sasser House has introduced thousands of new fans to Emily, music remains at the center of everything she does.

Her newest version of “Jack & Jill Daniel’s,” featuring Ian Munsick, continues to showcase the heartfelt storytelling that first made audiences fall in love with her voice.

She says her goal has always been simple:

To create songs that help people laugh, cry, reflect, and forget about life’s worries for a little while.

The Future Looks Bright

Emily’s career continues to gain momentum.

She’s currently touring with Thomas Rhett, was recently named to the Opry NextStage Class of 2026, and continues to grow one of country music’s most loyal fan communities.

Thanks to Sasser House, fans aren’t just listening to Emily Ann Roberts anymore.

They’re getting to know the person behind the music.

And judging by her incredible rise, that’s making all the difference.